So businesses must make sure that they build their digital presence.The chart below indicates how significant this shift is.
In the old world of information scarcity, the concept of “lead generation” meant marketing found the names of potential buyers and passed them to sales.
Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events.
A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events.
The marketing team at Optum has worked closely with Point Clear since 2006.
More than 1 in 5 qualified providers became sales-qualified leads.