Okay, so if I had a dollar for every time a new app promised to revolutionize a particular industry, I’d probably be a rich man.
But after spending some time with Spark Starter, I’m convinced the app might actually be on to something.
Online dating site is going old school as it pairs with a matchmaking service to capture a dating demographic that wants more attention and is willing to pay for it.
Which is why, when I heard about a friend who tried a matchmaker (yes, an actual, kind-you-see-in-movies matchmaker), I thought, "What the hell?
"After asking around, I decided to use a Toronto-based service called Six Degrees Introductions founded by self-proclaimed matchmaker Julie Ritchie.
Dallas-based and Three Day Rule, a personalized matchmaking service based in Los Angeles, will announce on Tuesday a partnership that gets Match into high-dollar matchmaking terrain while giving Three Day Rule money to expand and direct marketing to Match members.
The deal makes Match the second traditional dating site this year to target a segment of daters either disillusioned with online dating or who want to be more discreet.