She swipes right when a photo of James, 24, pops up. Dattch, with a Pinterest-like interface, is for women seeking women.
Yagan hopes improving mobile technology will enable his company to find out what happens after the initial online spark."We don’t really know what happens once people go on their dates," Yagan said. Because we can kind of go on the dates with you, and if we know that you’ve been messaging on one of our apps and your phones end up sitting there next to each other for a half an hour, that’s a pretty good hint that you guys are on a date."Looking ahead, the internet entrepreneur also believes that one key impact of online dating will be that it creates a different type of relationship.Tinder, like many dating apps, requires people to log in using their Facebook profiles, which users say adds a certain level of trust.Facebook, after all, is built on knowing people's real identities. Users can reject or accept potential mates with a left or right swipe of their finger.If both people swipe right on Tinder, the app flashes 'It's a match! Because messages can only come from a person you've 'right-swiped,' unwanted advances are filtered out.In March, dominant mobile dating app Tinder announced it was moving to monetize its widely-used service with Tinder Plus, a premium monthly subscription service that allows users to undo swipes, browse for matches in other cities, and avoid advertisements the app will reportedly introduce later this month.