Our team worked hard to create a light-hearted parody featuring a variety of characters that was meant to provide a few laughs. I take full responsibility and apologize to anyone we offended." PHOTOS: Charlie Sheen's crazy controversies Watch the whole campaign here and tell Us: do you think the video is offensive?UPDATE: It seemed like only a matter of time before Popchips pulled its ad starring Ashton Kutcher as a stereotypical Bollywood producer named Raj (complete with brown-face makeup and a bad accent).The Twittersphere is blowing up over a video posted on You Tube starring some delicious, all-natural snacks, some questionable elements... In a marketing plot gone awry, Kutcher appears in a series of "dating" videos, during which he adopts different characters, rambles on in stereotypical accents, and then casually mentions Popchips — the product behind the videos. "OMG is this really Ashton Kuchner in brownface as a South Asian man for Pop Chips on You Tube? It will be interesting to see when or how popchips, a fairly new company, addresses the controversy.The video that has stirred up the most controversy is one where Kutcher channels a character named Raj, a Bollywood producer looking for someone to "love him in all the wrong places." Kutcher wears brown-face makeup and speaks with a stereotypical, not to mention poorly delivered, Indian accent. Take a look at the video and tell us what you think."[I]t's 2012, come on." A You Tube user offered another bashing in the comments section, writing, "LOL @ Ashton thinking he could become relevant again by putting on racist brownface, acting like Indian men are all creepers (who [have] moustaches), and attempting caricatures of popular filmy dances. Popchips claims that the ad campaign wasn't intended to offend.
New York writer/entrepreneur Anil Dash called for an apology from Popchips, Kutcher and others associated with the ad.
A couple of hours ago dimly lit human Twitter fail Ashton Kutcher tweeted out a link to a fake dating video in which he plays a variety of male characters seeking romance — one of which being an Indian guy he portrays in brown face.
Because darkening one’s skin is socially unacceptable in 2012, the video — a web ad for Popchips, of which Kutcher is the celebrity spokesperson — has caused a bit of an uproar.
The videos are meant to be light-hearted and funny, but it's impossible to imagine that the creators and Kutcher didn't see the backlash coming.
Pepsi's new ad featuring Kendall Jenner, which shows her handing a police officer a soda as a peace offering during a protest, drew controversy this week.